Don't believe the hype!

Count on my bud Mike Rothman to call BS on the hyper-active spinmiestering practiced by some marketing/PR types.  For Mike the recent announcement around the new CEO at Tablus was what set him off.  Funny stuff, how a fire sale becomes the height of a Trump style "art of the deal".  I don't know Anne Bonaparte either, but do agree with Mike that Mail Frontier was very lucky to find a safe harbor in Sonic Wall.

I have written before on this type of hype and how it just makes end users look at everything with a jaded eye and winds up hurting us all.  It also makes it so much harder to bring an honest message to the market.  I was in meetings with our marketing team yesterday and today, around the messaging for a major announcement we will be making at Interop in NY in a few weeks.  We are so conscious not to say anything that is just another best, better, best type of message.  We really rack our brains to say our product and company are good without using words like best, first, leading, etc. I for one would welcome some integrity and responsibility in the messages that come out of PR/marketing departments out there.   As to what we are going to be announcing at Interop, sorry you will have to wait until then to hear and see it.  You can stop by our booth or follow in the press.  I can tell you that it is going to be big (don't believe the hype).