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May 18, 2007

Microsoft pays 85% premimum for Aquantive

Burning_a_hole I guess Steve Ballmer wasn't joking about wanting to possibly do a large acquisition.  While it is not quite buying Yahoo!, Microsoft tired of being outbid by Google, today announced they were buying Aquantive, a digital marketing technology provider for 6 billion dollars, all cash!  This is an 85% premium over Aquantive's closing price Thursday.  That is not like Microsoft to do such a big acquisition and pay such a premium, but I guess the cash was burning a hole in Steve's pocket. Anyway, some folks are going to make out pretty good on this one.

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