NBA - Can it be the star of the show?

No, I am not talking about Kobe, Shaq, Tim Duncan and the rest of the athletes over at the National Basketball Association.  I refer of course to Network Behavior Analysis.  The estimable Mr. Rothman in his daily rant laments the fact that 5 years later we are still trying to explain what it is and that is pretty sad.  I don't think it is sad at all, it is just the facts.  In spite of this though, I think NBA has made terrific strides. Here is why:

1. NBA has grown to encompass a wide range monitoring and detection technologies and techniques which can actually detect potentially malicious behavior and traffic.

2. NBA has shown itself to be one of the best ways to detect zero-day type of attacks (if you don't have a signature for it, you can't detect it).  With security practitioners increasingly concerned about zero days, NBA seems to have found a niche.

3. As Mike points out, NBA has found its way into several other security product lines and adds real value.

Ultimately Mike I think you have to get your head around the fact that NBA may never be a successful stand alone security product.  However, its transition to feature inside of other security products is well under way.  If you want to find more about "market (or product) vs function" I refer you to Mr. Hoff (of the joining with Shimel to pile on Stiennon and promote our own products fame). Of course if you are a stand alone NBA vendor, I would probably be pursuing a very aggressive partnering and business development strategy.  If any NBA business development types are reading this, give me a call.  I think this technology is a great fit for some of the things we are doing at StillSecure.