To each his own . . .

Martin anticipates me weighing in on an article by Chris Hoff on a new ad by Big Fix that ran in USA Today.  I paste the picture of the ad here strictly for context of course! 

Do I think it is sexist? Yes.  Is this the image I would want to convey for my security company? No.  Let me ask this question, if it was a hot blonde in a bikini would it be worse? Not sure. Does the big gun in her hands signify anything? Don't even want to go there. Is she a Vulcan or a Shadow Run Elf?  Does it really matter. Maybe there is an inside story on this that we are all missing.  Ryan, Amrit, is there anything we are missing?  Is this a representation of anyone who works there?

The bottom line for me is, I don't think our marketing team would want to invoke this kind of image.  I am sure the Big Fix team did some extensive research and know that this type of message and image is exactly what they are "shooting for" and appeals to their intended audience.