Its National Cyber Security Awareness Month - Do you know if your computers are safe?

I am sure all of you are already aware of this but October, 2007 has been designated National Cyber Security Awareness Month by the National Cyber Security Alliance.  Why you ask?  Well according to the NCSA:

National Cyber Security Awareness Month is a national campaign designed to increase the public's awareness of cyber security and cyber crime issues so that users can take precautions to avoid these threats on the Internet. The month will feature a number of initiatives including public relations activities, educational programs and events that target Home Users, Small Businesses, Education audiences (K-12 and higher education), and Child Safety online.

What can you do:

Place a web banner on your email header or your organization's website. We need your help to get the word out on the importance of cyber security and safety.  As a result, we're asking individuals and organizations alike to download our banners and either place them on your organization's website, blog site, or in your email header during the month of October. Click here to download our banners.

Endorse National Cyber Security Awareness Month. Your organization can also support National Cyber Security Awareness Month by endorsing the month. If you endorse the month, we will place your organizations name on the stay safe online website, along with other organizations that endorse the month.Click here to download the NCSAM endorsement form.

I don't know about you, but while I am all for this kind of stuff, do you think it really does any good?  How many people do you think are really motivated and are more aware, besides people in the security business that is.  At some level seems like it makes us feel good that we are trying "to do something", gives a nice ego boost that cyber security really is important and we are on the front lines, but does it really do anything to raise the cyber security profile?  Can someone point to any tangible benefit that this is providing? Am I the only one who feels this way?  Let me know.