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September 20, 2007

Security luminary for hire?

You know I try to never believe the hype, even about myself.  When that silly list came out with the top 59 most influential people in security and I was number 2, I had a good laugh.  When people recognize me in the street from the picture in my blog, I feel good and move on.  When people ask if my blog and podcast has helped StillSecure, I shrug my shoulders and say "I don't know, but I have a lot of fun doing it". Frankly, I am not the most technical person in the world. I consider myself a good business person who is passionate about security and what my company is trying to do to make networks more secure. But I am no celebrity. When I helped start StillSecure, I never imagined that one day I would be considered a "known person" in the security field.  However, it appears to be true.  In a corollary to the adage "imitation is the sincerest form of flattery", it seems some of the StillSecure competition are actually buying Google ad words keyed on my name.  Can you believe that?  How low can you go? Someone told me about it today and I tried it for myself and sure as you know what, there is a banner ad that a certain NAC vendor has taken out on the name Alan Shimel.  How cool is that?  Go try for yourself.

Google_ad_word_gifSo that got me thinking.  Hey, maybe there is a cottage industry here .  I can sell or rent my name out to NAC companies that must be so desperate that they would hitch themselves to my name. You know the kind of companies that don't have a bona fide personality themselves and need to rent out someone like me.  Hell, I am thinking even bigger than that.  Maybe I can do personal appearances, webcasts and all kinds of stuff like that. Maybe, I could even do a blog for them. I might as well suck out as much cash as I can for my kids college education fund.  I even drew up my own Google Ad over on the left.  Of course I think it only fair that I get a piece of the action from their sales then too, right? 

But seriously, how much money is there to be made by buying ad words on my name. Maybe instead of trying to get more customers by cashing in on my good name, they should use the money they have left and get their development lab over in Israel fired up. They can perhaps write their own testing software, instead of relying on someone else's licensed software layered on top of a failed IPS.  This way they could be honest and upfront about how their product works.  Nah, that sounds hard.  Probably easier to hitch a ride on my name and live off of the crumbs of my table.  Geez, I feel like John Chambers.


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