The top sales mistake: lying

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Was reading an article in connectIT news today.  Colleen Francis recounts the top three fatal mistakes that sales people make.  Actually it was the same mistake made in three different situations.  In all three situations the sales person lied about their relationship with the alleged buyer.  Why a salesperson would do that is kind of ridiculous to me.  Do they not think they are going to get found out? 

My pet peeve is when I get calls that are clearly sales calls and I ask the guy point blank what is it he is selling.  I hate the guys who say they aren't selling anything.  They will tell me how they are working with so and so, dropping names.  Than that they have a great thing going on that they think would really help me.  Hey dude, cut to the chase.  What are you trying to sell me and what does it cost. If I say I am not interested, don't try to keep me on the phone with your objection handling script. 

So lying is definitely the top mistake, but wearing out your welcome is a close second!