And the winner and still champion is - Perpetual Licensing
Eric Lai has an excellent piece up in ComputerWorld on software licensing. Eric concludes that in spite of a crappy economy that would favor paying less money up front, in spite of the popularity of SaaS models and their monthly or subscription billing, most companies still prefer a perpetual based licensing model. Eric's conclusion rings true with my own experience at StillSecure.
Almost 9 years ago when we first started at StillSecure, our research indicated that subscription pricing was going to be the wave of the future. Microsoft was embracing and pushing subscriptions heavily. The AV guys like Norton-Symantec and Network Associates/McAfee were selling AV on a subscription. It was less money up front and best of all for us, offered the very desirable reoccurring revenue model.
Funny thing happened though. Pretty quickly we found out people hated it. They didn't like the idea of buying the same software year after year. Customers who had the product for multiple years wound up paying a lot more for the product. As Eric points out, they couldn't put the cost down as cap ex and that was a problem. The cost difference up front between the two models was not sufficient enough to win them over. So we pretty quickly started offering our software in a traditional software perpetual model with its 20% yearly maintenance. We offered both subscription and perpetual licenses to our customers and even discounted multi-year subscriptions so that it was price neutral if you bought a 3 year subscription. Well pretty quickly the overwhelming (and I mean overwhelming) majority of customers went perpetual. We thought the fact that sales people were making more commissions on the higher up front costs of perpetual had them steering customers to perpetual. But that wasn't it. As Eric points out, even companies who themselves sell software on a subscription model, prefer to buy perpetual.
So we stopped banging our head on that wall and we offer both models today with most people opting for perpetual. Now with increased economic trouble and more and more people buying security as a service, maybe that will change. But I will believe it when I see it. Until then, the winner and still champion is ...
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=06617953-2a2e-4922-b7fb-b329780543fa)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=46ee8ca0-eeaf-4f9e-bda4-d59abca9bf0d)





